Pop is a popular traffic type for newbies and pros alike. Below are some do’s and don’ts that, when used appropriately, can help you maximize profits and minimize losses.
DO test multiple bids from the start. 3-5 camps at staggered bids to see which one give the best ROI.
DO use a self-hosted tracker if doing volume. A hosted-for-you tracker that charge by events can be significantly more expensive than a self-hosted tracker when you start doing volume on pop.
DO be aggressive if allowed. Check with both your affiliate network and your traffic source first to make sure you’re not breaking rules.
DO test low-competition geos first. Geos with lower average bids and fewer advertisers. Asia, Africa, & LATAM America are gold!
DO run broad-appeal offers. Important as pop traffic is non-targeted.
DO consider testing multiple offers from the start to increase your chances of finding a good one. Also test same offer on different networks, and different offer landers for the same offer.
DO get rid of bad placements.
DO start your own global blacklist. Some placements just won’t convert! Consider adding them to your global blacklist and apply it to future campaigns (thanks kepe95).
DO optimize landers for loading speed. Use a CDN and optimize lander code.
DO test back button and popunder scripts. Split-test direct to the offer / scarcity popup on same lander / a new lander and offer entirely (thanks to dazed1).
DO test popular landers that look different, to establish benchmark stats. Then beat them with your custom landers. Do some manual spying or a spy tool such adplexity..
DO make landers attention-grabbing. Turn the visitor’s focus from what they were doing to your lander and offer.
DO test other available ad formats. e.g. pop & redirect traffic at zeropark; popunders/popups/tabunders/tabups at popads.
DO verify lead quality before scaling. Especially important for pop traffic!
DO actively ask for pay bumps. A natural thing to ask following a lead quality check.
DO use traffic network tracking tokens to help you optimize your campaign. You can find tracking tokens here (thanks to mitesh muley).
DON’T scrimp on infrastructure! A shared 10$ server won’t fit the bill if 50k impressions per hour are hitting (thanks sebastian_r!)
DON’T be afraid to test high bids, because you may get higher conversion rates as well. Set a low budget!
DON’T start mass-cutting without improving your funnel first. When a good chunk of your traffic is profitable, cut anything that doesn’t give you the ROI you want.
DON’T cut anything without drilling down into data.
DON’T dismiss low-payout offers. They can make good money if the target geo has cheap traffic prices that convert well.
DON’T turn off your frequency cap, at least in the beginning. 1/24 hours for example is a good start.
Pop Sources to Try:
Mainstream pop networks:
- Propel Media (used to be TrafficVance; thanks brodycurtis)
Networks with adult pop traffic:
- Zeropark PopAds
- Traffic Junky
- Traffic Force
- Traffic Factory