Running Mobile? Boost ROI with Granular Offer Testing! – Part 3

Find Part 2 Here…

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STEP 3: INITIAL RESULTS

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General Wifi:

Offers Stats:

ISPID Stats:

Not too much data yet, and the overall offers stats don’t look too good. But for the 4 ISPIDs that have made 1 conversion/ea, when I drill down to offers the offer that made that conversion is green. So by running more traffic I could end up with a few major ISPs in profit. Will run more data and then decide.

Adult Wifi:

Offer Stats:

ISPID Stats:

Again, not enough data yet. The only ISPID with “green offers” when I drilled down, is 3369. The overall offers stats look dreadful as well. So I’ve decided not to continue with this camp.

Adult Telcel:

ISPID -> Mobile Carrier -> Offer:

This is the “tag-along” wifi traffic from Telmex/Telcel. Nothing too exciting yet. I’ll just cut offers that made 0.06 and 0.45 and run more traffic to see if things pick up, because some of the offers haven’t even had a chance to convert yet.

Telcel portion of ISPID 366660:

These are stats for the Telcel carrier traffic, which looks really promising! However, remember that we can’t JUST target Telcel carrier traffic on popads.

So what I’m going to do next, is set up camps on other traffic sources to target JUST Telcel carrier since I know it converts so well. Cha-Ching!

General Telcel:

ISPID -> Mobile Carrier -> Offer:

This is the “tag-along” wifi traffic from Telmex/Telcel. Doesn’t look too impressive so far, but then I still need to run more traffic to it to make sure.

Telcel portion of ISPID 366660:

These are stats for the Telcel carrier traffic – not enough stats to say anything, but based on Telcel carrier stats from the adult camp, I’d definitely test these mainstream offers on another traffic source as well.

General Iusacell:

Mobile Carrier -> Offer:

Too earlier to tell but looks like the ISPID has a chance! But you can see that the Iusacell traffic is converting very well, so I would definitely go to another traffic source and set up a camp to target just Iusacell carrier traffic. Cha-Ching again!

Adult Iusacell:

Mobile Carrier -> Offer:

Same observations as for the General Lusacell.

As for the Nextel camps – there’s simply too little traffic to be worth the trouble. I was already bidding top bid and after over 10 hours these were the stats:

I would probably set up the same tests for Nextel on another traffic source – one that has more Nextel traffic.

Continued in Part 4…!

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