Monthly Archives: September 2016

The Math Behind Making Money

So you’ve got your campaign set up, and the data is starting to flow in. Maybe money’s coming in too, maybe it’s not – but believe it or not, it’s the data that is the important bit. With the data, … Continue reading

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Step-By-Step: How To Bot Test Your Campaign

Bots. We hates them, my Precious, we hates them forever. If you’re not aware: almost all display traffic is plagued with bots, computer programs designed to click on your ads, pretend to be human, and get publishers more money by … Continue reading

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