Author Archives: Koutrouss

Running profitable POP campaigns using CPA cost model

In this topic we will talk about running POP traffic using CPA cost model. As you can know CPA – Cost Per Action. Therefore in this case we’ll pay for each lead. Looks easy, right? Don’t think so  🙂 Sources … Continue reading

Posted in compaigns, techniques, traffic source | Leave a comment

When To Care – And When NOT To Care – About Bot Traffic

I want to correct a few misapprehensions that some people may have about bot traffic. In short: bot traffic is not always a killer. It’s never good, but you shouldn’t regard “bot or no bot” as the ultimate decision-maker on … Continue reading

Posted in Uncategorized | Leave a comment

49 Immediately Implementable Copywriting frameworks/structures/tips

Hello Everyone! Finally after 13+ hours of work I have come up with a comprehensive summary of all the copy writing tips/tricks and techniques I could find in Ca$hvertizing I present to you my summary which is written in a … Continue reading

Posted in compaigns, copywriting, techniques, Uncategorized | Leave a comment

Running Mobile? Boost ROI with Granular Offer Testing! – Part 4

Find Part 4 Here… ************************************ STEP 4: POSSIBLE NEXT STEPS: ************************************ I know you’d probably be more excited if I could run the above camps to profits before showing the results, but this post was meant to be a guide … Continue reading

Posted in Uncategorized | Leave a comment

Running Mobile? Boost ROI with Granular Offer Testing! – Part 3

Find Part 2 Here… ************************************ STEP 3: INITIAL RESULTS ************************************ General Wifi: Offers Stats: ISPID Stats: Not too much data yet, and the overall offers stats don’t look too good. But for the 4 ISPIDs that have made 1 conversion/ea, … Continue reading

Posted in Uncategorized | Leave a comment

Running Mobile? Boost ROI with Granular Offer Testing! – Part 2

Find Part 1 Here… ************************************ STEP 2: FIND AND TEST OFFERS FOR EACH TRAFFIC SEGMENT ************************************ Now that we know which carriers have enough traffic to be worth testing, we can test offers for them separately. I compiled a list … Continue reading

Posted in compaigns, techniques, tracking, Uncategorized | Leave a comment

Running Mobile? Boost ROI with Granular Offer Testing! – Part 1

************************************ INTRODUCTION ************************************ With competition levels on pop traffic sources being an all-time high, it’s becoming increasing important to test massively but effectively to get the most ROI out of each traffic segment. Many people know that in general, mobile … Continue reading

Posted in Uncategorized | Leave a comment

Convert Up To 19% Of Visitors Trying To Leave Your Lander – With One Script!

Today I’ve got a simple code trick for you that will increase your Web lander conversion rates, whilst not being too aggressive, and generally not upsetting traffic sources. It’s currently recommended in the wider internet marketing world as one of … Continue reading

Posted in compaigns, techniques, traffic source, Uncategorized | Leave a comment

The Math Behind Making Money

So you’ve got your campaign set up, and the data is starting to flow in. Maybe money’s coming in too, maybe it’s not – but believe it or not, it’s the data that is the important bit. With the data, … Continue reading

Posted in Uncategorized | Leave a comment

Step-By-Step: How To Bot Test Your Campaign

Bots. We hates them, my Precious, we hates them forever. If you’re not aware: almost all display traffic is plagued with bots, computer programs designed to click on your ads, pretend to be human, and get publishers more money by … Continue reading

Posted in compaigns | Leave a comment